Barbara Billings

2228 Dresden Green NW, Kennesaw, Georgia 30144 | 678.687.9761 | barbara.c.billings@gmail.com

Profile
Results-oriented project manager, marketer and writer with a decade of extensive experience in both traditional and digital advertising leading large-scale projects from conception to completion

Professional Responsibilities

  • Manages projects from start to finish through all phases of the project lifecycle, including strategy, content marketing, research, requirements gathering, experience architecture, creative and design, and technology, QA and launch
  • Works with departmental leads and team to create detailed and accurate project estimates, assumptions and risks
  • Creates detailed timelines that clearly communicate milestones and due dates to project team
  • Tracks and forecasts budgets for time and materials and fixed fee projects
  • Creates, maintains and presents weekly status reports
  • Anticipates short- and long-term resource conflicts and needs among production team and resource manager
  • Works with account management and finance teams to maintain agency revenue forecasting documents
  • Participates in pitches and new business initiatives
  • Proofreads and tests all deliverables for quality assurance and inputs and maintains bug tracking
  • Improves processes to increase efficiency, communication and effectiveness while maintaining project quality
  • Maintains project documentation and assets, including briefs, designs, copy documents, requirements and code

Related Experience
Senior Project Manager - Contract, 2015 to Present
AKQA | Atlanta, Georgia

  • Leads User Research workstream for Delta Airlines, including managing all in-lab usability testing
  • Leads production of prototypes, ensuring consistency throughout experience
  • Ensures that all equipment in usability lab is working properly and engages IT to resolve issues
  • Works with project managers, Delta’s product managers and usability lead to identify project requirements
  • Oversees creation of prototype flow documentation, usability moderator guides, survey questions and reporting
  • Audits and improves usability process, streamlining prototype creation and process for in-lab testing, focus groups and remote testing

Digital Producer - Contract, 2016 to 2017
Chalkdust Consulting | New York, New York

  • Lead digital Omni-Channel enhancements for Estee Lauder brands from start to finish, including multi-channel site enhancements and production of new app concepts. Projects include clienteling, find in-store inventory online, appointment booking, multi-channel gift cards
  • Created and wrote project technical requirements on pilot projects for rollouts across platforms and brands
  • Worked with third-party vendors and offshore developers on technical implementation and launch
  • Brainstormed with internal Chalkdust team on process improvements and problem-solving for client challenges
  • Tracked resource hours and third-party costs against estimates and budgets
  • Completed QA testing across platforms, inputting bugs into Jira and working with QA team and engineers on fixes and launch plan
  • Participated in and lead launch calls, troubleshooting issues and communicating with team on issues

Senior Project Manager/Copywriter, Contract, 2014 to 2015
Root Radius | Kennesaw, Georgia

  • Managed 15-20 projects at a time for local and national nonprofits
  • Created new process for project onboarding, ensuring proposed strategy aligned with project requirements
  • Supported and participated in weekly client strategy sessions, identifying learnings and creating roadmaps
  • Created QA process from the ground up, reducing errors and miscommunication among team and clients
  • Wrote and proofread all client deliverables, including presentations, print materials, websites and social media posts
  • Introduced resource management model to identify allocation and long-term resource needs
  • Worked with third-party vendors and hired freelance talent for long-term growth
  • Managed ongoing requests for web maintenance for hosted websites, improving process along the way
  • Identified new project management software system and implemented process for success
  • Managed monthly emails and weekly social media and blog posts, including creative development, writing and scheduling

Project Manager, 2011-2014
IQ Agency | Atlanta, Georgia

  • Managed digital portfolios with budgets of 1M+ for clients including Pergo, Wells Fargo, SunTrust, Allstate, Georgia-Pacific and Central Garden and Pet
  • Lead large-scale redesign of pergo.com, partnering with Sitecore CMS development firm, a first for the agency
  • Created accessibility process for agency taken from learnings from Wells Fargo e-magazine implementation where team worked with Wells Fargo’s blind accessibility expert
  • Worked with third-party development team for projects with high agency visibility to create new agile approach
  • Proofread all new business presentations for voice and tone, typos and inconsistencies
  • Managed monthly analytics reporting (Omniture) for Wells Fargo and SEM program (Google AdWords) for Wells Fargo and Georgia-Pacific
  • Worked with remote and offshore resources for projects requiring additional assistance
  • Managed the agency’s first iOS application for Allstate
  • Worked with team on large strategic projects, creating in-depth roadmaps to meet clients’ business goals and growth and measured success post-launch
  • Handled ongoing bug fixes for all hosted websites along with yearly hosting contracts for Wells Fargo

Associate Project Manager, 2010-2011
LBi | Atlanta, Georgia

  • Managed digital projects for Bayer CropScience
  • Assisted senior project manager with delivery of website redesign of bayercropscience.us using SharePoint 2010
  • Organized and managed daily requests for $800k website maintenance budget for eight hosted websites, working with offshore and internal developers to complete high volume of tickets
  • Trained as content manager for SharePoint 2010 and made updates to site as part of maintenance project post-launch
  • Wrote and edited copy for campaign projects, including email, banners and website copy
  • Provided client with monthly analytics reporting using Google Analytics
  • Worked with media vendors to ensure that digital campaigns launched on time and budget
  • Lead monthly financial process for time and materials projects, ensuring that all burn reports were complete and accurate among all project managers

Education
Bachelor of Arts, English | 2008
Kennesaw State University
Awards: The Dean’s List, The Chancellor’s List
Activities: Staff Writer at Sentinel newspaper, 2007-2008